Jumat, 22 Juni 2012

[C393.Ebook] Free PDF The Brewers Association's Guide to Starting Your Own Brewery

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The Brewers Association's Guide to Starting Your Own Brewery

  • Published on: 1709
  • Binding: Paperback

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Kamis, 21 Juni 2012

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Karma: An Anthropological Inquiry, by Charles F. Keyes, E. Valentine Daniel

  • Sales Rank: #2948296 in Books
  • Published on: 1983-04
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 328 pages

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Selasa, 05 Juni 2012

[R910.Ebook] Download Advertising: Principles and Practice, by William D. Wells, Sandra Moriarty, John Burnett

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The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.

  • Sales Rank: #6066353 in Books
  • Published on: 1999-12-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.03" h x 8.81" w x 11.18" l,
  • Binding: Hardcover
  • 562 pages

From the Back Cover
Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved. It provides a laser-beam focus on what principles and practices make advertising effective. Features 25 Gold Award EFFIES briefs, an abundance of boxed inserts, and a running example that explores Pizza Hut's 1999 media strategy and buys. An accompanying video features current, award-winning broadcast commercials--tied directly into the EFFIES-related opening vignettes and chapter features--covering the spectrum from big to small companies. Advertising and Society. The Advertising Situation. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY. The Consumer Audience. Research and Account Planning. How Advertising Works. Strategy and Planning. ADVERTISING MEDIA. Media Planning and Buying. Print, Out-of-home, and Directory Media. Broadcast and Interactive Media. CREATING ADVERTISING. The Creative Side of Advertising. Creating Print, Directory, and Out-of-home Media. Creating Broadcast and Interactive Media. Creating Direct-response Media. IMC AND ADVERTISING CHALLENGES. Promotions. Public Relations. Business-to-Business and Retail Advertising. International Advertising. The IMC Campaign. For anyone involved in advertising who wants cutting-edge insight into the most effective strategies in today's highly competitive global marketplace.

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2 of 33 people found the following review helpful.
Nice
By Michelle Paulson
I got this book within two days, exactly when I needed it. It arrived on time and in good packaging. I would like to thank el felix for sending the book. I am anxious to use it.

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Jumat, 01 Juni 2012

[G683.Ebook] PDF Ebook The Nikon Autofocus System: Mastering Focus for Sharp Images Every Time, by Mike Hagen

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The Nikon Autofocus System: Mastering Focus for Sharp Images Every Time, by Mike Hagen

With today’s advanced camera technology, achieving focus on a photographic subject seems like it should be a straightforward task. But many photographers know that it can be deceptively difficult, especially when shooting moving subjects or in challenging situations. Now, there is a complete guide available for Nikon shooters that will help them get tack-sharp photos every time.

In The Nikon Autofocus System, photographer Mike Hagen, author of the bestselling The Nikon Creative Lighting System, takes his deep knowledge of Nikon technology and concentrates on its focus features. In this book, which covers all current Nikon DSLR models, Hagen fully explains how Nikon autofocus works, including detailed discussions of all the autofocus modules, drive systems, and camera buttons and menus. He also devotes an entire chapter to explore how focus works with Nikon’s lenses.

Armed with this general knowledge, Hagen then dives deep and offers camera setups, settings, and best practices for specific field techniques that address the photographic genres that are notoriously challenging for focus: action and sports (indoor and outdoor), wildlife (including birds in flight), and macro photography. He also covers genres such as portrait, landscape, underwater, low-light, and street photography. Hagen not only advises on the best ways to set up the camera and focus systems, he gives helpful tips and tricks throughout the book.

The Nikon Autofocus System also covers:

  • Live view autofocus methods and settings
  • Achieving great focus in video
  • AF tracking
  • AF shooting styles, such as back-button AF and shutter-release AF
  • HDR, panoramas, and other techniques for shooting with a tripod
  • An entire chapter on additional terms and techniques, such as hyperfocal distance, calibrating lenses, focus and flash photography, and more

  • Sales Rank: #63987 in Books
  • Published on: 2015-11-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .40" w x 7.00" l, .0 pounds
  • Binding: Paperback
  • 208 pages

About the Author
Mike Hagen is an avid adventurer who combines his passion for the outdoors with excellence in photography. He is a skilled digital photography instructor, location photographer, class leader, and editorial writer. Mike started his photography business in 1998 as a way to share his passion for photography with the rest of the world. He is well known for his intensity, energy, and enthusiasm. If you participate in a workshop with him, you will be pleasantly surprised by his generosity and passion for imparting his knowledge to all participants. Based in Washington State, USA, Mike has traveled extensively throughout the world. Travel and adventure are his passion, so you’ll frequently find him somewhere far away from civilization, camera in hand, having a ball in the outdoors. Mike has worn many hats in his lifetime. He graduated from college with a degree in Mechanical Engineering and worked in Semiconductor Manufacturing for 10 years. He is currently a small business owner, freelance writer, and professional photographer. His passions are traveling, creating, writing, photography, and teaching. He is happily married and the father of two beautiful children. Mike aspires to live life to the fullest and to help others do the same. His enthusiasm and zest for life are infectious. His devotion to God and family guides everything he does.

Most helpful customer reviews

13 of 13 people found the following review helpful.
Easy to understand answers to a lot of questions.
By JerandJan
I use 3 different Nikon DSLR's and was never able to fully understand how the auto focus system works. The too technical jargon in Nikon manuals and some other books was too confusing and of no interest to me. What I hoped for and what this book does for me is to explain in layman terms what the AF system is and how and when to use it different camera bodies.
It is very helpful to explain in simple terms the different servo modes (af-s, af-c, and af-a). This book describes exactly what each one is and gives suggestions on using them.The explanation of AF area modes is likewise very
helpful. The diagrams and explanations of the af modules are easy to understand and makes it easy to decide which ones to use. Of course it depends on the camera model being used, the lighting conditions, subject matter etc. These are all explained with nicely. I think I am finally beginning to understand how and when to use each one. Thanks to the diagrams and pictures of the different models, I'm not hesitant to change a setting as needed. It is important to note that in most cases, the different camera bodies are shown and explained separately so it is easy to use the book for almost any specific camera.
The rest of the book has explanations and discussions of such things as remotes, flashes lenses, etc. There is also a lengthy area devoted to live view and video which I do not use.I am sure many will find those areas to be helpful.
This is a well written easy to understand book. I recommend it to any Nikon DSLR users who have any questions about the autofocus system and how to use it on their specific camera.
Disclaimer---I was sent a free copy of this book by the publisher to review.

13 of 14 people found the following review helpful.
I purchased this book because it was the only dedicated ...
By MyFyrByrd
I purchased this book because it was the only dedicated book about this topic. As mentioned by another reviewer, I found errors. Only 15 pages into the book there are two completely conflicting descriptions of the dynamic auto focus system. On the lower left column of page 15, the author states that if you set the camera to one of the dynamic area modes (d-9, d-21, d39, d-51, 3D tracking) then you initially focus with the priority sensor (the center sensor in the group) but fail to keep the subject on that priority sensor for more than an "instant to about 1.5 seconds" the camera will assume you are trying to focus on a new subject. You will lose the ability to track your moving target if you can't reposition the target or subject on the priority sensor. Now jump one page ahead and it is stated that as long as you keep the subject (bird in this case) within any of the sensors (in that group of 9,21,39 or 51) that the camera will maintain focus (regardless if you cannot reposition the subject to the "priority sensor"). Well, which of these is true??? Guess I will have to experiment. I'm just a little upset that I had to pay money for this info and then find that I must experiment on my own to decide if the text on this page is correct or the text on that page is correct. To the readers of this, any comments explaining the dynamic focusing system and how it functions would be very helpful.
More conflicting text about the dynamic focusing system can be found on pages 7: dynamic AF modes require continuous servo mode (AF-C). I agree...now move to page 21 (right column , second paragraph) which is on the same topic of dynamic focus: the first sentence reads that "because you are using one of the priority sensors to acquire the initial focus, the focus is as precise as if you were using AF-C. What???... The book just went through saying that you couldn't even enter the dynamic mode if you weren't already in AF-C. This makes no sense.
More false info on page 8. the text reads: AF-A is not available on the D7200, D750, D810, or D4S. I own a D750 and this mode is available on my camera.

7 of 8 people found the following review helpful.
Fantastic Book on the Nikon Autofocus System
By Christopher Morrow
I've owned Nikon cameras ever since I bought my first one in Hong Kong in 1968. Used them professionally for many years, first of course, the manual focus film models, then the autofocus film cameras, and eventually the full digital versions. Based on previews of this book I thought I might learn something about the modern Nikon autofocus system. And sure enough this book very clearly explains the Nikon autofocus system in a way that is jargon free. The author also gives specific settings advice for different subject areas, such as bird photography, specific sports, group shots, aerials, landscape, and so on. He spells out the differences between the DX cameras and the FX cameras, and the limitations and advantages of each. The book is very up-to-date in information and specifics. Live View is an area I've not used much because I wasn't sure how to deal with it. This book clears that up. The author is not afraid to make recommendations on equipment and how to use it. An extremely useful and helpful book.

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